7 Ways to Use Brain Science to Hook Readers and Reel Them In

In my world scientists come in only one variety.  Mad.  As I think of a scientist, I think of a man with crazy red hair and a white lab coat, pouring bubbling mixtures from beaker to beaker waiting for color changes and eventual explosions.  Yup!  That’s me. (insert evil cackle) However, This was a very…


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